The Psychology of Attitude Change and Social Influence by Philip Zimbardo & Michael Leippe

Understanding Attitude Change and Social Influence

The Psychology of Attitude Change and Social Influence offers a clear and engaging overview of how social influence and attitude change affect human behavior. Written by renowned researchers Philip Zimbardo and Michael Leippe, this text is an invaluable resource for students new to social psychology.

Key Insights from the Book

• Explores the relationship between attitude change, social influence, and human behavior.
• Uses real-life case studies to demonstrate principles of behavior and attitude change.
• Fosters critical thinking skills to analyze and understand social dynamics.
• Provides accessible explanations for students with no prior background in social psychology.
• Incorporates key concepts from the McGraw-Hill Series in Social Psychology.

Why Read The Psychology of Attitude Change and Social Influence?

This book serves as an essential introduction to social psychology, covering vital concepts related to social influence and attitude change, making it an indispensable read for students interested in understanding human behavior from a social perspective.

ISBN Information

ISBN-13: 9780070728776

ISBN-10: 0070728771

Order Your Copy Today

Unlock a deeper understanding of how attitudes and social influence shape human actions with The Psychology of Attitude Change and Social Influence. Order your copy now to begin your exploration into the dynamics of social behavior!