The Real Business of Blockchain | David Furlonger & Christophe Uzureau

The Real Business of Blockchain: How Leaders Can Create Value in a New Digital Age

by David Furlonger and Christophe Uzureau

Extended Synopsis

In The Real Business of Blockchain, David Furlonger and Christophe Uzureau of Gartner—the world's leading research and advisory company—provide a pragmatic, data-driven framework for business leaders. While many resources focus on the technical mechanics of distributed ledgers, this volume focuses exclusively on the strategic "why." The authors argue that blockchain represents a paradigm shift equivalent to the launch of the internet, fundamentally altering how value is created, sought, and traded in a global economy.

The book guides executives through the evolution of the technology, distinguishing between "blockchain-inspired" solutions that streamline current processes and "blockchain-complete" ecosystems that enable entirely new business models. Readers will learn to assess the value proposition of decentralization, manage multiparty processes, and integrate emerging technologies like AI and the Internet of Things (IoT). By leveraging Gartner’s proprietary research, Furlonger and Uzureau help organizations position themselves within a new competitive landscape while making disciplined near- and midterm investments.

Reader Targeting

• C-Suite Executives & CTOs: Decision-makers responsible for long-term digital strategy and capital allocation.
• Operations Managers: Professionals looking to optimize supply chains and multiparty logistical processes.
• Business Students: Academics studying the intersection of emerging technology and corporate governance.

Accolades & Awards

• Published by Harvard Business Review Press, ensuring a standard of academic and professional excellence.
• Widely recognized as the definitive "executive's guide" to blockchain strategy by industry analysts.

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