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Realty Blogging | Richard Nacht & Paul Chaney

Realty Blogging | Richard Nacht & Paul Chaney

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Realty Blogging: Build Your Brand and Out-Smart Your Competition

Accolades & Praise

  • Actionable Expertise: Authored by experts in blogging, real estate, and online marketing, providing a reliable roadmap for dominating local markets.
  • Comprehensive Strategy: Highly regarded for teaching real estate professionals how to generate leads consistently at almost no cost.

Extended Synopsis

Are you fully utilizing the power of blogging for your real estate business? Realty Blogging: Build Your Brand and Out-Smart Your Competition provides a practical, direct-communication roadmap to help you capture the interest of local homeowners, buyers, and sellers. In a crowded market, a well-executed blog can serve as your most powerful tool for building trust and establishing niche authority.

Authors Richard Nacht and Paul Chaney draw upon their extensive backgrounds in online marketing and real estate to reveal step-by-step strategies for success. Readers will learn how to consistently generate low-cost leads, define themselves as undisputed experts in specific geographic areas, and create compelling content that naturally attracts major search engines.

Beyond simply writing posts, this guide emphasizes the importance of serving your target demographic, establishing long-term relationships with clients, and creating media buzz around your brand. It is an indispensable resource for forward-thinking real estate professionals looking to develop an effective internet marketing strategy and outshine their competition.

About the Authors

Richard Nacht and Paul Chaney are experienced professionals in the fields of real estate, digital marketing, and online content creation. They specialize in helping businesses leverage blogging and internet marketing to build brand authority, engage communities, and generate consistent leads.

Reader Targeting

  • Real estate agents and brokers seeking to build an effective online marketing strategy and personal brand.
  • Property professionals looking to generate low-cost leads and increase search engine visibility.
  • Digital marketers working specifically within the real estate and housing industries.

Bibliographic & Physical Specifications

Specification Details
ISBN-13 9780071478953
ISBN-10 007147895X
Publisher McGraw-Hill
Publication Date November 29, 2006
Edition First Edition
Format Paperback (Softcover, Issued without dust jacket, Used Condition)
Page Count 199
BISAC Categories BUSINESS & ECONOMICS / E-Commerce / Internet Marketing; HOUSE & HOME / Real Estate / General
Dimensions & Weight 9.0 x 6.0 x 0.5 inches / 10.8 oz

Frequently Asked Questions

What is the main goal of this book?
It aims to help real estate professionals harness the power of blogging to generate leads, build local authority, and optimize their overall online marketing presence.

Does it cover search engine optimization (SEO)?
Yes, the authors provide concrete strategies for creating content that naturally attracts major search engines to boost online visibility and traffic.

Is this book suitable for beginners?
Absolutely. It provides practical, step-by-step guidance designed specifically for real estate professionals who are new to blogging and internet marketing.


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