Restructuring by Scott Benfield & Rich Vurva

Restructuring: The Distribution Sales Effort for Maximum Productivity Beyond Geographic Selling to Hybrid Marketing and Alternative Models of Solicitation
by Scott Benfield & Rich Vurva

Restructuring focuses on transforming sales strategies for distribution channels.

Restructuring emphasizes moving away from traditional geographic selling methods and adopting more modern approaches, such as hybrid marketing and innovative solicitation techniques. 

The authors aim to help businesses enhance their productivity and adapt to changing market dynamics by restructuring their sales efforts. 

Restructuring serves as a practical guide for improving sales effectiveness in a competitive environment.