The Thank You Economy by Gary Vaynerchuk

Extended Synopsis

The internet has fundamentally shifted the balance of power, giving consumers back their voice. In The Thank You Economy, renowned entrepreneur Gary Vaynerchuk explains that this is not an abstract concept, but the new reality of how businesses and consumers interact. The days of overwhelming the airwaves with marketing dollars to shut out competition are over; today's market demands authenticity, originality, honesty, and intent.

Vaynerchuk argues that companies must revert to a level of customer service rarely seen since our great-grandparents' day, when business owners knew their patrons personally. Backed by compelling, data-driven evidence and his signature candor, this book reveals how businesses of any size can scale one-on-one attention using social media platforms. The companies that prove they care about their customers more than the competition are the ones poised for tremendous profit and growth.