The Partnership Economy by David A. Yovanno

The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences

by David A. Yovanno

You may think you know partnerships, but their nature and growth potential have been transformed in recent years. In The Partnership Economy, partnership automation expert and impact.com CEO David A. Yovanno delivers an insightful, actionable guide to navigating this new era and growing your company’s revenue far beyond expectations.

Using real-life examples from well-known brands like Fabletics, Target, Ticketmaster, and Walmart, the book offers practical frameworks to unlock the value of modern partnerships. Yovanno shows how partnerships build brand awareness, customer loyalty, and a competitive advantage while revealing the tremendous possibilities for growth when all partnership types—from influencers and commerce content to B2B integrations and affiliate programs—work together.

In this book, you’ll learn:

• Why and how the most innovative companies invest in their partnership programs to drive up to a third or more of their revenue.
• How various partnership types operate and how each can make a difference in your business.
• A point-by-point startup plan and roadmap for growth, so you can begin your partnership strategy today.
• What partnership maturity means and how to diversify and grow your program to fully unleash your organization’s growth potential.

Perfect for founders, executives, managers, and anyone responsible for revenue acquisition, The Partnership Economy is an indispensable guide for business growth.